As low cost heart and eye surgeries and other medical treatments abroad are gaining prevalence because of their attractive high-quality low-cost combination, dental treatments are also beginning to take over a substantial part of the medical tourism pie. Indian cities like Chennai, Tamil Nadu, which is a popular location for medical tourists, are now also examining the phenomenon of dental tourism more closely.
Studies on human perception show that people with attractive smiles are perceived to be more good-looking, successful and confident. Since major dental work is mostly cosmetic, people hesitate while making such a large investment on improving the appearance of their smile, unless they are celebrities whose appearances can affect their livelihood.
With dental tourism coming to the forefront, however, cost is no longer a concern and medical tourists from North America, the UK and Europe, are flocking to Indian cities like Chennai, Bangalore, Mumbai, and Pune for quality dental makeovers at an affordable cost.
VV Dentistree is one of Chennai’s most popular dental service providers. It is among the several high quality dental clinics all across the country, which hopes that patients desiring an oral overhaul will find in them a viable and convenient option in India.
The clinic has announced the launch of its first international dental hospital in Chennai, in association with the Qualitas Medical Group based in Malaysia. The new hospital is launched as the only one in India that offers the Sirona Bluecam chair side CAD/CAM facility.
This new technology, from Sirona, the world’s leaders in high-quality dental equipment, cuts down the teeth replacement process to just 15 minutes. In addition to this, the hospital will also be equipped with tissue lasers from Biolase, along with all other sophisticated world-class infrastructure and equipment. The hospital is said to be one of the very few with facilities like metal free ceramics, world class microscope from Seiler, and a well equipped operation theatre with recovery rooms.
VV Dentistree also intends to promote dental tourism on a large scale, and provide online consultation to patients the world over. With their plans of establishing similar hospitals in Hyderabad, Cochin and Bangalore within the next 15 months, with Mumbai, Pune and Kolkata to follow shortly after, they seem to be quite focused on spreading their reach across the country as quality dental service providers.
A 2008 US Survey by Deloitte Touche Tohmatsu found that 40% of respondents were willing to consider traveling abroad for treatment if they could be assured that quality was comparable and the savings were 50% or more. India, with its 450,000 medical tourists last year, with the average medical cost at just 20% of that in the US, clearly stands to gain
When the gawky or self-conscious teenager puts a hand to his mouth every time he laughs to cover his teeth, the expensive crowns, laminates or veneers that create a sparkling white smile may help him regain his confidence. The dental industry, of course, is laughing all the way to the bank.
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